Responsibilities

• Key responsibilities include supporting the implementation and management of marketing automation platforms, assisting with data analysis, and collaborating with Butler’s Information Services team to ensure marketing tools align with enrollment objectives.

Requirements

• Technical skills: Proficiency in marketing automation platforms (e.g., Act-On, HubSpot, Marketo, Zapier), data analysis and analytics tools (e.g., Google Analytics), and CRM systems.
• Analytical skills: Ability to interpret data, identify trends, and translate data into marketing strategies.
• Strategic thinking: Understanding of digital marketing principles and the ability to develop strategies that support business goals.
• Communication and collaboration: Strong communication skills to bridge the gap between marketing and IS teams, and work effectively with cross-functional groups.
• A. Two to three years minimum relevant experience, ideally in a higher education setting.
• B. Experience using MS Office 365, content management systems, and digital archiving.
• A. Associate degree in digital media, web development, software development, mass comm, or related field is required.
• B. Bachelor’s degree preferred.
• The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes.
• We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status.

Preferred

• Bachelor’s degree preferred.
• Familiarity with APIs and data layering is also beneficial.