Responsibilities

• Strategize and maintain a Marketing Cloud database that supports marketing initiatives and opportunities related to email, journeys, and predictive marketing.
• Serve as system/application owner and subject matter expert for Marketing Cloud. Build reports, manage data extensions, and lead strategy, development, and maintenance of Journeys in Marketing Cloud.
• Develop and standardize segmentation methodology for multiple channels including but not limited to email marketing.
• Assist with campaign strategy and planning on email, text, mobile app and direct mail channels.
• Evaluate business solutions and lead cross-functional implementation of new programs partnering with internal groups including Creative, IT, Retail, QD, Finance and E-Commerce, as well as any external partners and vendors.
• Develop new program features, promotions & initiatives to deliver against program KPI’s and support successful roll out across all customer touch points including, but not limited to: shops, e-commerce, CRM, mobile, social, digital and key partners.
• Evaluate and implement a CDP and strategy for potential customer loyalty program elements in all channels across online, mobile and shops for an outstanding customer experience.
• Drive ongoing customer acquisition, encourage active customer engagement and encourage lapsed members to re-engage through email, SMS and other possible tactics as identified.
• Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies.
• Expand the reach/value of the loyalty program to drive ongoing customer acquisition, encourage active program participation, and encourage lapsed members to re-engage.

Requirements

• Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM, or Direct Marketing.
• Salesforce Marketing Cloud Admin Certified a plus.
• Basic understanding of SQL, AMPscript, and HTML a plus.
• Experience managing vendors to achieve program goals.
• Working understanding of databases.
• Experience in multi-channel retail industry a plus.
• Strong analyst and problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities.
• Self-starter who takes initiative with strong planning and project management skills.
• Strong interpersonal skills.
• Experience managing and negotiating with partners/vendors.

Benefits

• including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave