Responsibilities

• Develop and execute local marketing initiatives that complement national programs and drive member engagement and retention
• Manage daily execution of ongoing retention and utilization campaigns, including timelines, routing, and cross functional coordination
• Lead the brief to approval workflow, assembling inputs, managing compliance/legal routing, tracking turn times, and ensuring audit ready documentation
• Write original patient- and provider-facing copy, from brief through final draft, including campaign assets, newsletters, and engagement content
• Identify, interview, and craft long form member/patient testimonials with editorial sensitivity and compliance awareness
• Serve as an editor and quality reviewer for materials developed by internal partners or other team members
• Partner with marketing counterparts in other markets to adapt scalable initiatives cost effectively
• Coordinate closely with PR/Communications teams on story sourcing, approvals, and content deployment across channels
• Contribute clear, concise insights for inclusion in monthly dashboards and executive reports, highlighting campaign performance, member engagement, and opportunities to refine retention programs
• Maintain working knowledge of local performance indicators and provide data informed recommendations

Requirements

• 3+ years of experience in copywriting, with demonstrated storytelling skills, including interviewing stakeholders and crafting narratives with limited guidance
• Demonstrated experience building and sustaining trusted relationships with leaders / key stakeholders both virtually and in person
• Experience working with leaders / key stakeholders to support communication and PR related activities (e.g. messaging, content development)
• Proven ability to ramp quickly in new environments, learning informal processes and actively seeking context and feedback
• Ability to write with precision and adherence to compliance constraints, minimizing unnecessary revision cycles
• Clear understanding of strategy driven storytelling that aligns content with objectives even when direction is high level
• Advanced PowerPoint ability to build narrative driven, executive ready presentations
• Comfort navigating ambiguity, independently applying appropriate marketing tools/approaches to loosely defined problems
• Proven organizational skills and the ability to manage parallel workstreams without sacrificing quality
• Ability to travel up to 15% - within commutable distance of office for events and access to reliable transportation

Preferred

• Experience in healthcare, health services, insurance, or other regulated industries (e.g., financial services, pharmaceuticals, government).
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
• No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.