Responsibilities

• Support Link's indirect broker strategy by helping map regional and local brokers against our portfolio marketing product segmentation and customer data.
• Help research and develop personas for regional and local broker segments, identifying what they value and how they differ from national firms.
• Support the build-out of a structured, tiered broker marketing program, including tracking engagement, performance and incentive elements across segments.
• Partner with Digital Marketing, Portfolio Marketing, Creative & Production and Corporate Communications team members to help tune messaging, channel strategy and assets for different broker segments, audiences and industries.
• Help organize, review and refine marketing presentations, campaign materials and creative assets for internal and external audiences.
• Research the regional and local broker landscape, including firms, specialties and market nuances, to help identify opportunities for stronger engagement.

Requirements

• Currently enrolled at an accredited college or university, ideally pursuing a bachelor’s degree in Marketing, Advertising, Communications, Business or a related field.
• Strong written, verbal and presentation communication skills.
• Foundational understanding of marketing channels, marketing principles and audience segmentation.
• Interest in marketing strategy, market research and audience segmentation, with an appreciation for creative execution and storytelling.
• Conscientious self-starter with strong organizational skills, project management skills and attention to detail.
• Ability to balance multiple projects and priorities in a fast-paced environment.
• Strong interpersonal skills and ability to collaborate effectively across teams.
• Personal initiative, self-motivation, flexibility, adaptability and willingness to learn.
• Proficient in Microsoft Office tools, including Word, Excel and PowerPoint.

Preferred

• Previous internship, coursework or project experience related to marketing, digital media, social media or creative content is preferred.