Responsibilities

• Act as a subject matter expert, offering guidance and best practices to improve paid search processes, testing methodologies, data presentation, and campaign results.
• Develop, implement, and manage paid search campaigns, including writing compelling ad copy, to maximize conversion rates.
• Monitor and analyze campaign performance metrics, such as CTR, CPC, CPA, and ROI, using analytics tools to track and report on campaign performance.
• Compile, analyze, and report on campaign performance metrics to provide meaningful channel insights to stakeholders.
• Partner closely with card product teams to align paid search strategies with overall marketing goals.
• Present campaign performance and strategic insights to key stakeholders effectively.
• Identify, explore, and prioritize new opportunities and strategies.
• Work with internal agencies to strategize and execute campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrate strong data literacy skills, including the ability to understand, analyze, and communicate data, to impact business results.
• Exhibit excellent written and verbal communication, organizational, and interpersonal skills.
• Maintain strong attention to detail.
• Manage multiple projects efficiently in a fast-paced environment.
• Thrive in both a collaborative team environment as well as an individual contributor.
• Initiate and take ownership of projects to achieve results.
• Utilize analytics tools such as Excel, Tableau, and Adobe Analytics to extract actionable insights, generate comprehensive reports, and present findings clearly to stakeholders.
• 4+ years of marketing management, account management or channel strategy preferably in acquisitions.

Preferred

• Proficient with Pay-Per-Click (PPC) platforms and tools (Google Ads, Bing Ads, Google Analytics, etc.) and experience managing paid search campaigns.
• Experience with other digital marketing channels (SEO, social media, display advertising).

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.