Marketing Strategy Manager at Robinson and Casey PLLC - Attorneys in Palm Beach | Boca Raton, FL | $75K/yr – $95K/yr

Robinson and Casey PLLC - Attorneys in Palm Beach

Marketing Strategy Manager

Boca Raton, FL (On-site)

$75K/yr – $95K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Marketing engine ownership for strategy, brand, digital presence, and lead gen with tight cross-functional accountability.

Strategic Ownership: Translate business goals into marketing plans and build cross-functional systems with the CRO/CEO.
Channel & Brand Execution: Lead website optimization, digital advertising, content creation, and branding to drive qualified leads.
Performance & Vendor Management: Analyze marketing performance, manage vendors, and establish accountability across functions.

Job Description

Responsibilities

Robinson & Casey is seeking a hands-on Marketing Director to lead the firm's marketing strategy, brand development, digital presence, and lead generation initiatives.
This role will be responsible for translating the firm's business goals into actionable marketing plans while building systems, processes, and accountability across all marketing functions.
The Marketing Director will work closely with the Chief Relationship Officer and CEO to develop and execute marketing initiatives that strengthen the firm's brand, increase qualified leads, and support long-term growth objectives.
The ideal candidate will focus on marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis.
This is not a business development or referral-generation role.

Robinson and Casey PLLC - Attorneys in Palm Beach

Robinson and Casey, PLLC is a Florida law firm specializing in helping people suffering from mental health problems and substance use disorders. Several legal solutions are available to people in need of help and Robinson and Casey takes a caring approach to resolving your issue.Our Vision: We will save every family suffering from addiction or mental illness by getting their loved one’s treatment.Our Mission: We are the leader in providing legal solutions for families accessing quality lifesaving care for their loved ones suffering from addiction and mental illness.Our Core Values: 1 – We are Honest: We are committed to being entirely candid in everything we do. 4 – We are Courageous: We take the lead. We won’t back down. We will go above and beyond. 5 – We have Integrity: We keep our word and take ownership of our work. 8 – We have Empathy: Make sacrifices to save people in need. 10 – We Persevere: We never give up. Every life is worth saving. 12 – We are of Service: We are committed to the welfare of our clients, our colleagues, and our community.Our Brand Promise: We will get your loved one Treatment.

Founded in 2021

Boca Raton, Florida, USA

9 employees (1 in marketing)

linktr.ee/RobinsonCasey