Responsibilities

• Develop and execute overall marketing strategies aligned with company goals, optimizing them using market research and analytical tools (e.g., Nielsen data)
• Lead and coordinate multichannel marketing campaigns, including digital marketing,
• social media operations, public relations, and e-commerce platforms to enhance brand visibility and engagement
• Oversee brand development to ensure consistent messaging and visual identity across all channels
• Collaborate with product teams to support product launches and lifecycle management, developing targeted marketing strategies
• Conduct market research to analyze industry trends, customer needs, and competitive positioning, and apply insights to strategic decision-making
• Manage marketing budgets and allocate resources effectively to maximize return on investment (ROI)
• Support sales teams in developing B2B marketing strategies to build partnerships and drive revenue growth

Requirements

• Proven experience in business consulting, company management, or client relationship management
• Strong team leadership experience with the ability to manage and guide teams effectively
• Enterprise-level mindset with strong strategic and market-oriented thinking
• Experience participating in company operations and key projects, including planning and execution
• Strong project planning and organizational skills
• Ability to understand business needs and contribute to strategic decision-making
• Experience in handling important clients and complex business cases is highly preferred
• Proven experience in marketing strategy planning or related fields, with strong knowledge of digital and multichannel marketing
• Strong expertise in social media management, brand management, product marketing, and public relations
• Excellent analytical skills with familiarity in Nielsen reports and market research tools, capable of data-driven decision-making