Marketing Strategy & Integration Manager at Volvo Group | Chesapeake, VA | $96K/yr – $119K/yr

Volvo Group

Marketing Strategy & Integration Manager

Chesapeake, VA (On-site)

$96K/yr – $119K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the marketing strategy and budget with end-to-end ownership of channel mix, integrated campaigns, and cross-functional execution across NA paid and organic programs.

Strategy to execution: annual plan, investment roadmap, and operating rhythm across marketing and business stakeholders.
Channel integration: campaigns stitched across social, web, PR, paid media, dealer, and events with clear success metrics.
Resource discipline: budget allocation, risk management, and prioritization to maximize ROI and business impact.

Job Description

Lead development of the annual marketing strategy, integrated marketing plan, and investment roadmap, ensuring alignment with business objectives and growth priorities
Partner with marketing and business stakeholders to translate strategic priorities into actionable marketing initiatives and plans
Own the annual marketing budgeting and investment planning process, ensuring resources are allocated to the highest-priority business and marketing objectives
Support identification of growth opportunities and strategic marketing activities
Monitor progress against plans and recommend adjustments as business needs evolve
Own the marketing operating rhythm, including weekly, monthly, and quarterly planning and performance reviews with marketing and business stakeholders
Track marketing initiatives, campaigns, and strategic priorities against agreed plans, objectives, and performance targets Identify risks, gaps, and resourcing trade-offs early
Identify risks, gaps, dependencies, and resource constraints early, recommending solutions and course corrections
Facilitate prioritization across the marketing team to ensure focus on the highest-impact initiatives and business objectives
Guide prioritization across the team to focus on highest-impact initiatives

Location: Chesapeake, VA – On Site
Minimum 8 years of progressive experience across multiple marketing functions (e.g. dealer networks, communications, advertising, events & exhibition management, digital marketing, public relations, sales or account management/support or similar marketing functions)
Minimum 5 of the 8+ years of experience in a global equipment manufacturer of commercial or industrial equipment manufacturer (e.g. OEM of marine engines, power generation engines, agricultural equipment, forestry, data center, B2B or similar)
Experience working within a dealer network from the OEM perspective
Demonstrated experience developing data-driven marketing strategies
Proven business acumen and the ability to analyze and find meaning in data
Experience presenting recommendations to senior leadership and influencing senior stakeholders to drive cross-functional alignment
Expert interpersonal communication skills and presentation skills in both US and global contexts
Work experience using Microsoft 365: Outlook, Teams, Word, PowerPoint, Excel, SharePoint, Co-Pilot
Work experience using social & digital Platforms and associated marketing tools (e.g. marketing automation, analytics platforms, CRM, etc.)

MBA or master’s degree a plus
Bilingual (English plus Spanish, Swedish, etc.) is appreciated

Competitive medical, dental and vision insurance.
Generous paid time off.
Competitive matching retirement savings plans.
Working environment where your safety, health and wellbeing come first.

Volvo Group

4.2 Glassdoor

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets.

Founded in 1927

Gothenburg, Västra Götaland County, SWE

www.volvogroup.com

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