Responsibilities

• Create and optimize marketing strategy across the full customer journey, from awareness and acquisition through onboarding, engagement, retention, and loyalty for specific areas of the business.
• Identify friction points, opportunities, and moments that matter most across the customer lifecycle and translate insights into actionable marketing strategies.
• Prioritize strategies that are needle-moving to help reach Midco’s business objectives.
• Develop and lead data‑driven marketing strategies including campaign strategies, lifecycle initiatives, and channel recommendations.
• Collaborate closely with Marketing Operations, Creative Services, Digital Marketing, Product Management, Sales, Customer Care, Marketing Insights, Field Operations, and other departments to bring strategies to life.
• Partner with Product and Marketing teams to support product launches and integrated marketing initiatives.
• Leverage customer insights, competitive intelligence, testing, and performance data to inform strategy development and continuous optimization.
• Monitor acquisition and lifecycle performance, test hypotheses, and refine strategies to improve efficiency, customer satisfaction, and retention.
• Work with our internal teams to ensure our messaging meets the needs of our target audience and achieves our business goals.
• Translate strategy into clear execution strategy readouts, briefs, and documentation to support consistent delivery across teams.

Requirements

• Bachelor’s degree with a focus in Marketing, Social Sciences, Business Administration, Strategy, or related field.
• Minimum 3 years or related relevant experience required in Marketing Strategy, Marketing, Consumer Insights, Product Marketing, or Advertising.
• Possess a working knowledge and understating of project management tools such as Workfront and the ability to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.
• Proficiency with the Microsoft Office suite.
• Excellent written and verbal communication skills.