Responsibilities

• Leads the strategic architecture, implementation, and optimization of promotional and campaign database systems across all marketing channels and property-wide platforms.
• Develops advanced segmentation strategies, predictive models, and profitability analyses to guide reinvestment strategy, direct mail optimization, guest lifecycle marketing, and revenue growth initiatives.
• Provides forecasting, pacing analysis, budget modeling, and pro forma/post-campaign ROI evaluations for promotions, bus programs, special events, and direct marketing campaigns.
• Serves as the primary analytics partner to Marketing, Player Development, and Revenue Operations leadership, delivering actionable insights based on guest behavior trends, worth segmentation, attrition modeling, and demographic overlays.
• Oversees data governance and database integrity, ensuring accuracy, compliance, automation efficiencies, and quality control across all guest marketing communications.
• Designs and refines offer strategies, test-and-control methodologies, and campaign measurement frameworks to continuously improve performance and return on investment.
• Directs the integration and optimization of the property’s casino management system, kiosk systems, third-party data feeds, and marketing platforms to enhance automation and reporting capabilities.
• Develops executive-level dashboards, performance reports, and historical campaign analytics to support data-driven decision-making and long-term strategic planning.
• Establishes standardized processes for campaign documentation, benchmarking, and year-over-year performance analysis.
• Collaborates cross-functionally to align database marketing strategies with property-wide revenue goals, ensuring marketing initiatives are integrated with operational capacity and financial objectives.

Requirements

• A Bachelor’s degree in Data Analytics, Statistics, Mathematics, Business Analytics, Marketing Analytics, Information Systems, Computer Science, or related field required.
• Master’s degree preferred.
• Equivalent combination of education and relevant gaming/database marketing experience may be considered.
• A minimum of four years in database marketing, marketing analytics, or business intelligence. Exposure to casino operations and casino marketing is preferred but not required.
• Must be licensed by the Lac du Flambeau Tribal Gaming Commission.

Preferred

• Exposure to casino operations and casino marketing is preferred but not required.