Responsibilities

• Develop and execute localized B2B marketing strategies for the US market, aligned with Yibi Precision’s global brand positioning and regional business growth goals.
• Own social media and content marketing for the North American market, including management of our LinkedIn company page, creation of industry-specific content, and driving audience engagement across our digital channels.
• Plan and execute end-to-end marketing events, including US industry tradeshows, client technical seminars, online webinars, and networking events, from pre-event promotion to on-site execution and post-event follow-up.
• Manage digital marketing activities, including email marketing campaigns, website optimization for the US audience, landing page creation, and lead nurturing workflows, to deliver qualified B2B leads for the regional sales team.
• Conduct in-depth market research and competitive analysis for the US precision manufacturing sector, track industry trends and target customer needs, and deliver actionable insights to optimize marketing and business strategies.
• Create and localize brand marketing materials for the US market, including brochures, product catalogs, sales enablement tools, and promotional content, ensuring alignment with North American customer preferences and industry standards.
• Track, measure, and report on the performance of all marketing campaigns and activities, using data to continuously optimize marketing ROI and regional brand growth.

Requirements

• 2-4 years of professional B2B marketing experience, with a proven track record of executing successful marketing strategies in the manufacturing, industrial components, or precision engineering sectors.
• Hands-on experience with social media management, content creation, and digital campaign execution for industrial B2B brands.
• Experience planning and executing US industry tradeshows, B2B events, and targeted marketing campaigns for the North American market.
• Native or professional full proficiency in English (written and spoken), with the ability to create clear, compelling marketing content and communicate effectively with cross-functional teams and stakeholders.
• Strong project management skills, data-driven mindset, and excellent cross-functional & cross-cultural collaboration abilities.
• Market Research & Competitive Analysis
• US Market Localization
• Lead Generation & Nurturing
• Digital Marketing & Campaign Management
• Excellent Writing & Communication Skills