Marketing Specialist at White Cap | Atlanta, GA

White Cap

Marketing Specialist

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing support and execution across omnichannel campaigns to grow engagement and sales for White Cap.

Own content development, production, and cross-functional collaboration with Marketing, Sales, and Digital teams.
Must-have: 2-5 years in marketing or related field.
Standout: Experience coordinating with internal creatives and external vendors to ensure brand consistency.

Job Description

Responsibilities

Responsible for supporting the planning, coordination and execution of marketing initiatives, from content development through production, that drive customer engagement, sales growth and brand consistency across White Cap markets.
This role collaborates cross-functionally with the Marketing, Sales, Category Management, and Digital teams to implement omnichannel campaigns, manage content and track performance against strategic goals.
The specialist is responsible for delivering a wide range of sales support and brand-building initiatives from concept through production.
Assist in creating and editing marketing content, including promotional materials, social media content, email campaigns, and website updates.
Partner with internal creative team and external vendors to ensure brand consistency and message alignment across all channels.
Support the execution of digital marketing strategies collaborating with business units to identify tactical needs and implement digital solutions that enhance campaign performance.
Track performance metrics, monitor engagement and recommend data-driven optimizations to improve campaign ROI.
Manage internal and external resources for the development and deployment of digital assets.
Support the development and rollout of integrated marketing campaigns across a diverse mix of channels including digital, print, email, social media, events, and on-site activations. Ensure seamless customer experience by aligning messaging, creative assets, and timing across all touchpoints.
Coordinate campaign timelines, materials, and stakeholder communication to ensure on-time delivery and cross-functional alignment.

Requirements

Typically requires BS/BA in a related discipline.
Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.
Certification is required in some areas.

Preferred

Bachelor's degree in Advertising, Marketing or related field.
3+ years' experience developing marketing communications projects and/or developing brand standards.
Experience marketing construction products is highly preferred.
Experience in managing advertising agencies, printing services and promotional item vendors.
Experience serving internal clients.
Strong organizational and project management skills; able to manage multiple priorities and deadlines.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and present actionable insights.
Collaborative and adaptable; thrives in a fast-paced, team-oriented environment.

White Cap

White Cap and its affiliates serve as a one-stop shop, providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing products, and safety products to professional contractors by meeting their distinct and customized supply needs in non-residential, infrastructure, and residential end markets. White Cap operates approximately 500 branches across North America with more than 10,500 employees supporting approximately 200,000 customers. For more information about White Cap, visit about.whitecap.com.

Founded in 1976

Atlanta, Georgia, USA

5.6K employees (129 in marketing)

about.whitecap.com