Marketing Specialist

San Leandro, CA (Hybrid)

$70K/yr – $100K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and steer visually compelling content and paid campaigns, ensuring brand consistency across channels while translating builds into engaging material and driving data-backed marketing results.

  • Own scroll-stopping social and ad content
  • Maintain brand visuals across channels
  • Lead performance-driven campaign testing and iteration

Job Description

Responsibilities

  • Create scroll-stopping content for social media and paid ads — photo, video, graphics
  • Own the visual consistency of the brand across every channel
  • Run and optimize campaigns across Google Ads and paid social
  • Turn our builds, sites, and finished projects into content people want to look at
  • Keep the aesthetic tight — our marketing should reflect the quality of what we make
  • Jump into broader marketing efforts proactively, not just when asked
  • Test, measure, and double down on what actually drives results

Requirements

  • A strong visual instinct — you know good design when you see it, and you can make it
  • Hands-on with content creation: shooting, editing, and designing for social and ads
  • Comfortable running paid campaigns and reading the numbers that matter
  • Self-directed — you set the bar high and hit it without being managed
  • Bias toward shipping over polishing forever

Preferred

  • Background marketing a product or brand where visuals carry the weight
  • Familiarity with Google Ads and paid social platforms
  • Some understanding of construction, architecture, or design-led products
  • A portfolio that shows taste, not just output

Benefits

  • PTO and paid holidays
  • Flexible schedule
  • Opportunity to work closely with executive leadership and help shape the company
Wellmade logo

Wellmade

Elevating life through architecture and prefabricated technology.

Founded in 2020
San Leandro, California, USA
37 employees (10 in marketing)

Traffic Signals

Monthly Visitors
9.7K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
4.5%
Social
13%
Paid
1.6%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
5 (14% of company)
Marketing Roles Posted (Last 30 Days)
1