Marketing Specialist

Plano, TX (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 3 days ago

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Job Summary

Own and drive integrated marketing programs across multiple channels to generate demand and engage target audiences, with a focus on messaging, content creation, and program optimization.

Lead cross-functional collaboration with subject matter experts
Analyze campaign metrics to inform future strategy
Develop audience-focused messaging aligned to products and market needs

Job Description

Responsibilities

Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences.
Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
Create compelling, brand-aligned content that reflects Tyler’s voice and resonates with key audiences.
Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
Develop a strong understanding of Tyler’s products, markets, competitors, and customer needs to inform strategy and positioning.
Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field – or equivalent practical experience
3+ years of experience in marketing, preferably in B2B or public sector (B2G) environments
Demonstrated experience executing integrated, multi-channel marketing programs, including digital channels such as email, web, social media, and content marketing
Strong writing, editing, and storytelling skills, with the ability to translate complex topics into clear, compelling messaging for target audiences
Experience using data and analytics to measure performance and inform marketing decisions
Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment
Collaborative mindset with experience working cross-functionally with internal stakeholders and subject matter experts
Familiarity with marketing tools and platforms (e.g., marketing automation, CRM systems, content management systems, or analytics tools)
Curiosity, initiative, and a proactive approach to identifying opportunities and solving problems

Preferred

Experience in the technology/software industry and/or public safety sector preferred

Tyler Technologies

3.8 Glassdoor

Tyler Technologies (NYSE: TYL) provides integrated software and technology services to the public sector. Tyler’s end-to-end solutions empower local, state, and federal government entities to operate efficiently and transparently with residents and each other. By connecting data and processes across disparate systems, Tyler’s solutions transform how clients gain actionable insights into opportunities and solutions for their communities. Tyler has more than 40,000 successful installations across nearly 13,000 locations, with clients in all 50 states, Canada, the Caribbean, Australia, and other international locations. Tyler has been recognized numerous times for growth and innovation, including Government Technology’s GovTech 100 list. More information about Tyler Technologies, an S&P 500 company headquartered in Plano, Texas, can be found at tylertech.com.

Founded in 1966

Plano, Texas, USA

7.7K employees

www.tylertech.com

73% recommend to a friend

88% CEO approval