Responsibilities

• Execute digital marketing campaigns across email, social media, landing pages, and content marketing channels.
• Build, QA, and deploy email campaigns using templates and HTML.
• Manage audience segmentation, targeting, and customer lifecycle marketing programs (acquisition, lead nurturing, retention, loyalty, and re-engagement).
• Maintain campaign calendars and coordinate creative assets with cross-functional teams.
• Design and analyze A/B and multivariate tests to optimize campaign performance.
• Monitor and report on key performance metrics, including website traffic, engagement, conversion rates, deliverability, and campaign ROI.
• Support SEO and SEM initiatives, including keyword research, on-page optimization, paid search campaigns, and performance tracking.
• Create and optimize digital content, including social media posts, blogs, landing pages, and marketing assets.
• Leverage analytics tools to generate actionable insights and recommend improvements across channels.

Requirements

• Experience executing multi-channel digital marketing campaigns.
• Proficiency with email marketing platforms, marketing automation tools, and HTML email editing.
• Strong understanding of SEO, SEM, paid search, social media marketing, and content marketing strategies.
• Experience with audience segmentation, customer journey orchestration, and lifecycle marketing.
• Proficiency with web and marketing analytics tools (e.g., Google Analytics, Google Search Console, marketing automation reporting).
• Experience designing and evaluating A/B testing and conversion optimization initiatives.
• Strong analytical, reporting, project management, and cross-functional collaboration skills.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)