Marketing Specialist

Warsaw, VA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end product marketing collateral and sales enablement across categories, aligning with messaging, supporting launches, case studies, and competitive materials.

  • Content and collateral governance: develop and maintain assets, templates, and launch materials.
  • Sales enablement and field support: create enablement assets, train sales resources, and coordinate with Sales, Engineering, and PM teams.
  • Market intelligence and media: monitor competitors, industry trends, and provide battlecard updates.

Job Description

Responsibilities

  • Develop, enhance, and maintain high-quality product collateral, brochures, and presentations as directed by the Marketing Supervisor.
  • Create and maintain sales enablement materials across product categories, ensuring alignment with approved messaging frameworks and value propositions.
  • Propose, design and manage promotional items for SJUP, leveraging the SJUP Administrative Assistant to ensure effective fulfillment methods
  • Format content for RFP and proposal submissions, working from established templates and approved positioning.
  • Coordinate the development of case studies and project profiles, gathering information from Sales, Engineering, and project teams.
  • Maintain organized and up-to-date product documentation libraries for internal use.
  • Flag content gaps or inconsistencies to the Marketing Supervisor and recommend improvements.
  • Execute updates to product pages on the company website as directed by the Marketing Supervisor.
  • Draft and schedule LinkedIn and other social media posts and digital campaigns in accordance with the editorial calendar established by the Marketing Supervisor.
  • Draft email communications, product announcements, and newsletters for review and approval.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field required
  • Two (2) or more years of experience in B2B marketing required; Five (5) or more years preferred
  • Marketing experience in manufacturing or industrial markets highly preferred
  • Proficiency in Canva, Microsoft Office and related presentation tools required; Adobe Illustrator experience preferred
  • Experience with social media marketing and content scheduling platforms required
  • Experience creating video content (filming, editing, and publishing) a plus
  • Familiarity with website CMS platforms (e.g., WordPress)
  • Excellent writing and editing skills with high attention to detail
  • Ability to travel within the US and Canada up to 30%
  • French language skills a plus

Preferred

  • Five (5) or more years preferred
  • Marketing experience in manufacturing or industrial markets highly preferred
  • Adobe Illustrator experience preferred
  • French language skills a plus
  • Experience with WordPress
  • Experience creating video content (filming, editing, and publishing) a plus

Benefits

  • Comprehensive total benefits package with 3 medical plans to choose from
  • Several company-paid benefits including:
  • Dental and Vision coverage
  • Life insurance and Accidental Death & Dismemberment (AD&D) policies
  • Long-Term Disability Coverage
  • Access to a robust employee assistance program
  • Competitive compensation
  • Annual bonus program opportunity
  • 401(k) savings plan with generous Company match (150% on the first 4% deferred)
  • 2 weeks paid vacation and 9 holidays
Stella-Jones logo

Stella-Jones

4.0 Glassdoor

Stella-Jones is a leading North American manufacturer of products focused on supporting infrastructure that are essential to the delivery of electrical distribution and transmission, and the operation and maintenance of railway transportation systems. It supplies the continent’s major electrical utilities companies with treated wood and steel utility poles and steel lattice towers, as well as North America’s Class 1, short line and commercial railroad operators with treated wood railway ties and timbers. It also supports infrastructure with industrial products, namely timbers for railway bridges, crossings and construction, marine and foundation pilings, and coal tar-based products. Additionally, the Company manufactures and distributes premium treated residential lumber and accessories to Canadian and American retailers for outdoor applications, with a significant portion of the business devoted to servicing Canadian customers through its national manufacturing and distribution network.

Founded in 1992
Montreal, Quebec, CAN
1.1K employees (28 in marketing)
80% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
19.6K
Traffic Source Mix
Search
43.3%
Direct
43.1%
Referral
6.5%
Social
5.5%
Paid
1.4%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
28 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$296.8M
Last Raise
$296.8M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $296.8M

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