Marketing Specialist, Property Marketing

Walnut Creek, CA (On-site)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the research and audience insights that steer campaign strategy, with a focus on forecasting trends, measuring impact, and uncovering new customer segments.

  • Research and Forecasting: Build data-driven trend forecasts and measure campaign effectiveness to guide improvements.
  • Audience & Data: Define target audiences and design data collection methods to feed ongoing optimization.

Job Description

Responsibilities

  • Research opportunities and forecast trends with statistical data. Measure the effectiveness of current marketing campaigns.
  • Make recommendations on current campaigns and communicate improvements based on customer feedback and research findings.
  • Establish target audiences and develop methods for data collection. This includes surveys, questionnaires, polls, etc.
  • Keep updated with ongoing market trends, previous trends, and their impact on the market.
  • Review the effectiveness of current marketing campaigns, advertisements, etc.
  • Use AI tools to track current customer activity. Tap into potential untapped customer segments.
  • Review consumer buying habits and their correlation with various economic events.
  • Have some knowledge of standard principles with limited practical experience in applying them.
  • Lead by example and model behaviors that are consistent with CBRE RISE values.
  • Impact the quality of own work.

Requirements

  • Bachelor's Degree preferred with up to 3 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
  • Ability to use existing procedures to solve standard problems.
  • Experience with analyzing information and standard practices to make judgments.
  • In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
  • Organizational skills with a strong inquisitive mindset.
  • Intermediate math skills. Ability to calculate difficult figures such as percentages, fractions, and other financial related calculations.

Preferred

    Benefits

    • This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.
    CBRE logo

    CBRE

    Operating across every dimension of commercial real estate, CBRE sees more so you can do more.

    Founded in 1906
    Dallas, Texas, USA
    72K employees (1,814 in marketing)

    Traffic Signals

    Monthly Visitors
    1.4M
    Monthly Google Ads Budget
    $29.8K
    Traffic Source Mix
    Search
    33.7%
    Direct
    50.7%
    Referral
    11.3%
    Social
    2.9%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~71.9K

    Marketing Team

    Marketing Team Size
    1,000 (1% of company)
    Median Career Experience
    14 years
    Median Tenure
    5 years
    Marketing Roles Posted (Last 30 Days)
    5

    Funding

    Total Funding
    $3.8B
    Last Raise
    $750M
    Post IPO Debt, 4 months ago

    Funding History

    • Nov 2025
      Post IPO Debt • $750M
    • Apr 2025
      Post IPO Debt • $1.1B
    • Feb 2024
      Post IPO Debt • $500M

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