Responsibilities

• crafting the strategy around the messaging and marketing for new launches.
• understanding the product’s target audience.
• creating strong positioning in the market.
• executing marketing campaigns intended to reach the masses and generate buzz.
• work closely with product development teams to ensure that the product utility meets the market need and expectations.
• Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
• Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
• Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback.
• Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans.
• Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed.
• Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams.
• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress.

Requirements

• Bachelor’s degree in Marketing, Finance, Business, Math, Economics or related field (or equivalent work experience) required.
• 3+ years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry.
• Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI) preferred.
• Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc. a plus.
• Ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
• Ability to derive meaningful insights from complex data sets and convert client interactions into actionable marketing and product strategies.
• Ability to lead and influence cross-functional teams without formal authority.
• Ability to break long-term goals into short-term milestones while staying focused on a future vision.
• Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment.
• Strong communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively.
• Strong creative outlook to continually innovate in crafting user engagement and retention strategies.