Responsibilities

• Own key traffic and awareness channels including paid media strategy, campaign oversight, positioning, copy, creative templates, and timing.
• Analyze and track campaign paid media performance across key marketing channels, optimize results, and share learnings with the team.
• Support launching artist capsules across Amazon.com and Amazon Music, including end-to-end asset planning, execution, reporting, and optimization.
• Serve as the external traffic subject matter expert and create processes that simplify and improve traffic impact.
• Serve as the marketing single point of contact for Physical Music (CDs, Vinyl, Cassettes) marketing support

Requirements

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
• Proficiency with digital marketing tactics, content management systems, campaign trafficking tools, or site merchandising platforms
• Experience analyzing campaign performance data to identify trends and optimize results
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines

Preferred

• Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges
• 3+ years of professional non-internship marketing experience
• 2+ years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion
• Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements
• Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories
• Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns
• Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights
• Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency
• Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.