Drive regional marketing plans, events, and brand initiatives for a health system with budget accountability.

• Own planning and execution of regional marketing strategies and major system events.
• Lead cross-functional collaboration with Director to implement strategic marketing plans.
• Represent Health System at Chamber and Community events.
• Write scripts and manage local radio and messaging spots.
• Identify market challenges/opportunities and translate into region/service line plans.
• Ensure adherence to departmental budget parameters.
• Promote diversity in all marketing materials.
• Provide media support by carrying the media pager and responding to inquiries when needed.
• Assist crisis communications planning and policy development.
• Participate with staff on crisis and preparedness efforts as needed.