Marketing Specialist

Ashland, MA (Hybrid)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and coordinate the external face of marketing with a strong emphasis on trade shows and integrated campaigns that bridge sales and product teams.

  • Trade Show & Event Management: plan national shows and support regional programs, manage budgets, coordinate vendors, run booth logistics, handle lead capture and CRM uploads, and produce post-event ROI.
  • Marketing Support: create materials, support digital campaigns and content updates, maintain assets and calendars, and align collateral with sales enablement.

Job Description

Responsibilities

  • Trade Show & Event Management: plan national and support regional shows from strategy through post-event reporting, manage budgets, coordinate vendors and exhibit partners, oversee booth logistics, attendee communications, lead capture and CRM uploads, and ROI analysis.
  • Marketing Support: create and distribute marketing materials, support email marketing, social media, website updates, SEO initiatives, maintain digital asset libraries, manage collateral inventory, and develop campaign calendars and sales enablement materials.

Requirements

  • Bachelor’s degree in marketing, Communications, or a related field.
  • 3 - 5 years of B2B marketing and event management experience, including trade show coordination.
  • Strong project management, organizational, and communication skills.
  • Experience collaborating across sales, marketing, product, and creative teams.
  • Proficiency with Microsoft Office; familiarity with Adobe Creative Suite preferred.
  • Ability to manage multiple priorities and solve problems in fast-paced environments.
  • Willingness to travel internationally up to 20%.
  • Ability to occasionally lift and transport event materials.

Preferred

  • Brand or product management experience.
  • Experience with fire protection, detection/control technologies, or building systems.
  • Multilingual proficiency (Spanish, French, Portuguese, Mandarin, or Cantonese).

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