Responsibilities

• Manage and maintain the company website
• Develop and optimize content (including copy, design, video, and photography)
• Develop and manage the monthly content marketing calendar
• Implement web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Identify trends and insights and leverage opportunities within the industry using social and digital tools and channels
• Measure and report on the performance of the company website and all digital marketing campaigns
• Brainstorm new and creative growth strategies through digital marketing
• Perform other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Digital media, or a related field
• Minimum of 3+ years of experience as a Digital Marketing Specialist
• Proficient with Photoshop, Illustrator, and InDesign
• Highly creative with proven experience identifying target audiences and delivering digital campaigns that engage, inform, and motivate
• Solid understanding of web metrics (including Google Analytics) and digital analytics, with the ability to generate, analyze, and interpret data
• Strong verbal, written, and problem-solving skills
• An ability to multitask, prioritize work, and perform under tight deadlines
• Portfolio of previous campaigns
• Familiarity with web design and content management systems