Responsibilities

• Assist in the development and execution of digital marketing strategies, including social media, paid advertising, email campaigns, and other promotional activities.
• Create engaging content for various platforms to connect with and educate our target audiences.
• Collaborate with colleagues to ensure a unified message and consistent branding across all channels.
• Produce ad copy, blog content, newsletters, and other written content that reflects The Institute's values and objectives.
• Support graphic design projects using Canva Pro, and to create visually appealing marketing materials.
• Oversee multiple projects simultaneously, ensuring that deadlines are met and objectives are achieved.
• Analyze and report on marketing campaign performance, providing data-driven insights and recommendations for improvement.
• Partner with the marketing manager to ensure marketing strategies align with organizational goals.
• Build and maintain strong relationships with team members, clients, and external partners.

Requirements

• Bachelor’s degree in Journalism, Marketing, Communications, Graphic Design, or a related field, plus 1+ years of related experience, or equivalent experience (one year of education can be substituted for two years of related work experience).
• Strong technical writing and verbal communication skills.
• Familiarity with various software tools and platforms.
• Excellent interpersonal skills and the ability to work independently and as part of a team.

Preferred

• Exceptional oral and written communication skills.
• Strong problem-solving abilities and adaptability to change.
• Experience in digital marketing, including social media, email marketing, and paid media.
• Proficiency with marketing software such as Mailchimp, Constant Contact, and CRM systems.
• Partnership Marketing
• Event Planning & Promotion
• YouTube Channel Management & Monetization
• Experience in budget management and tracking.
• Copywriting skills with the ability to create captivating content.
• Graphic design experience, particularly using Canva Pro.

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Life insurance
• Paid time off