Marketing Specialist - Industrial & Key Accounts

Red Wing, MN (Hybrid)

$55K/yr – $75K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Drive integrated channel marketing initiatives as a coordinator supporting brand campaigns across cross-functional teams.

  • Own cross-channel campaigns and asset delivery across digital tools, email, video, and other brand materials for global channels.
  • Must-have: 2–4 years of hands-on marketing experience.
  • Standout: Hyflex role with time split between home and office and cross-functional scope.

Job Description

Drive integrated channel marketing initiatives as a coordinator supporting brand campaigns across cross-functional teams.

  • Own cross-channel campaigns and asset delivery across digital tools, email, video, and other brand materials for global channels.
  • Must-have: 2–4 years of hands-on marketing experience, preferably in a coordinator or specialist role.
  • Standout: Hyflex role with time split between home and office and cross-functional scope.

Responsibilities

  • Plan, execute, and measure integrated channel marketing campaigns aligned to business and brand objectives.
  • Build, manage, and maintain the annual marketing calendar in support of strategic brand plans.
  • Support project planning and status meetings, ensuring timely communication, alignment, and engagement across cross-functional partners.
  • Collaborate closely with Ecommerce, Sales, Revenue Operations, Marketing Operations, creative and media teams, and external agency partners to deliver marketing programs efficiently and effectively.
  • Coordinate the development and delivery of marketing assets, including digital tools, email and social campaigns, video, and other brand and product marketing materials for global industrial channels.
  • Collect and analyze performance data, competitive insights, and post-campaign learnings to optimize future initiatives and improve ROI.
  • Process and track marketing vendor invoices against annual brand budgets.

Requirements

  • 2–4 years of hands-on marketing experience, preferably in a coordinator or specialist role supporting brand or channel marketing.
  • Experience contributing to cross-functional marketing initiatives in a matrixed organization.
  • Working knowledge of digital marketing channels and content development.
  • Strong project management skills with the ability to manage multiple priorities and meet deadlines without sacrificing quality.
  • Exceptional written, verbal, and interpersonal communication skills.
  • Highly organized, detail-oriented, and comfortable working through ambiguity.
  • A proactive, solution-oriented mindset with a passion for staying current on consumer trends and behaviors.

Preferred

  • Bachelor’s degree in marketing, business, or a related field (preferred).

Benefits

  • medical, dental, and vision coverage
  • health savings and flexible spending accounts
  • life and disability insurance
  • generous paid time off and holidays
  • a 401(k) match
  • employee discounts
  • well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.
Red Wing Shoe Company logo

Red Wing Shoe Company

Red Wing Shoe Company was built on America’s great promise; if one worked hard enough, one could achieve anything. In 1905, Mr. Charles Beckman founded the Red Wing Shoe Company. As a Main Street shoe store owner, he recognized the need for comfortable and durable work boots. Word of the quality and comfort built into every pair spread quickly and the company prospered.One hundred plus years later, the company is still located in Red Wing, Minnesota. Red Wing products consistently perform in environments spanning from the Mideast oil fields to the Midwest corn fields and still deliver on Mr. Beckman’s original promise of building a work boot that would be as tough as the customer who wore them.Red Wing Shoe Company, Inc. continues to be a privately-held corporation based in Red Wing, Minnesota. The Red Wing Shoes brand is distributed in more than 110 countries around the globe, including over 4,000 U.S. retail locations serving both consumer and industrial customers. With over 2,000 employees, Red Wing is famous for its premium quality work and safety footwear.The company operates two domestic manufacturing facilities in Red Wing, Minnesota, and Potosi, Missouri. All company plants have earned certifications for ISO 9001 international quality standards. The company also owns and operates the S.B. Foot Tanning Company, which supplies premium leather for shoes, apparel, furniture and other applications.

Founded in 1905
Red Wing, Minnesota, USA

Salaries

Posted range

$55K/yr – $75K/yr

Taken straight from the job posting.

See all Red Wing Shoe Company salaries

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Marketing Specialist - Industrial & Key Accounts

Red Wing Shoe Company · Red Wing, MN · Hybrid