Marketing Specialist II, Salt Lake City, UT at Western Governors University | Salt Lake City, UT | $57K/yr – $85K/yr

Western Governors University

Marketing Specialist II, Salt Lake City, UT

Salt Lake City, UT (On-site)

$57K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the data and reporting backbone for university marketing, turning research and budgets into trackable campaigns and partnerships.

Research and analytics: develop, track, and analyze program and partnership research; build dashboards to measure KPIs in Excel and Adobe Analytics.
Campaign planning and execution: design and implement marketing plans for programs and partnerships with tight quality, tracking, and action follow‑through.

Job Description

Responsibilities

The Marketing Specialist II will work with the tracking, reporting and coordination of marketing campaigns, programs and research in support of university marketing initiatives.
This person will work independently and in collaboration with key marketing, university programs and strategic relations staff to establish new campaigns, track and report results, assist the department with budget and resource management, conduct market and program research, perform advanced data analysis, interpret reporting and market research results using tools such as Excel and Adobe Analytics, apply findings to marketing initiatives and heavily assist in such things as: initiating direct mail campaigns, establishing and overseeing a robust referral program, new program launches, program retirements and maintaining partnership relationships through development of marketing support initiatives.
Develop, track and analyze research specific to university programs and partnerships.
Conduct market research, analyze, report findings and provide success metrics.
Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
Communicates research findings to the appropriate audiences.
Plans and implements action items in response to research findings.
Tracks and reports results.
Develops and implements marketing plans in support of programs and partnerships
Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
Ensures quality standards are met.
Builds and maintains dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.
Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers
Creates plans, tracks results and measures progress.
Develops marketing strategies and integrated plans in support of program and partnership objectives.
Contributes to program and service messaging under guidance of marketing leadership.
Performs other related duties as assigned.

Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997

Salt Lake City, Utah, USA

12K employees (373 in marketing)

wgu.edu