Responsibilities

• Media Strategy & Planning: Work closely with our ad agency to develop, plan, and execute comprehensive media strategies aimed at driving patient volume and market share.
• Campaign Execution: Oversee the day-to-day execution of media plans across various channels, including SEM, social media, and direct response marketing.
• Creative Asset Management: Lead the production of "customer journey" photo and video shoots to ensure our marketing materials remain authentic to the health system brands and impactful.
• Performance Tracking: Develop and maintain marketing scorecards to track ROI and KPI goals, providing detailed campaign summaries and data-driven insights to leadership.
• Brand Advocacy: Act as an internal brand champion, ensuring all marketing tactics align with our vision to simplify healthcare access and elevate the customer experience.

Requirements

• Bachelor’s degree in business, marketing, healthcare administration, or related field.
• 3-4 years of professional marketing experience, specifically within an ad agency and/or healthcare system.
• Foundational knowledge of digital marketing channels, including SEO and SEM, and experience using data to inform decision-making.
• Proven ability to manage multiple projects simultaneously, delivering results on time and within budget.
• Proven ability to operate independently and navigate executive-level environments, serving as a confident ambassador for the marketing team and translating complex data into compelling, high-stakes business cases.
• Ability to travel up to 20-30% to various US markets and the Corporate Service Center in Plano, TX.

Preferred