Marketing Specialist

Austin, TX (Unknown)

$51K/yr – $55K/yrMid Level2+ years exp

Posted 3 weeks ago

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Job Summary

Own the event and community marketing engine, turning campaigns, content, and storytelling into measurable member engagement and center-level impact.

  • Event & Center Marketing Execution: coordinate in-person and digital campaigns, signage, materials, and resources for consistent member experiences.
  • Content & Social Storytelling: capture programs and community impact, publish organic content, and surface compelling YMCA stories.
  • Campaign Management & Analytics: manage timelines, launches, post-eval, reporting, and continuous improvement across events and initiatives.

Job Description

Responsibilities

  • Execute integrated marketing campaigns across digital, print, social media, email, community, and in-center channels.
  • Support marketing initiatives that drive awareness, participation, member engagement, and retention.
  • Coordinate campaign timelines, deliverables, approvals, and production schedules.
  • Assist with campaign launches, implementation, and post-campaign evaluations.
  • Support marketing for community events, center events, seasonal promotions, and special initiatives.
  • Coordinate the development and distribution of marketing materials that support successful event execution.
  • Coordinate signage, promotional items, and event resources.
  • Partner with internal stakeholders to help deliver a consistent member experience before, during, and after events.
  • Create, schedule, and publish organic social media content across organizational channels.
  • Capture photography and short-form video highlighting YMCA programs, members, staff, volunteers, and community impact.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and experience.
  • Minimum of two (2) years of professional experience in marketing, communications, event marketing, content creation, project coordination, or a related field.
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong attention to detail and commitment to producing high-quality work.
  • A flexible schedule is necessary, including the ability to occasionally work evenings and weekends to support events, organizational initiatives, and other business.
  • Ability to lift, carry, and transport marketing materials weighing up to 25 pounds.
  • Regular travel to YMCA centers and community events throughout the Greater Austin area.
  • Additional duties as assigned may require adaptability and willingness to take on new tasks.

Preferred

  • Experience managing organic social media for an organization or brand.
  • Experience coordinating integrated marketing campaigns, events, or community engagement initiatives.
  • Experience creating photography and short-form video content for marketing purposes.
  • Basic graphic design experience, including Canva, Adobe Creative Cloud, or similar design tools, is a plus.
  • Experience using project management software and marketing technology platforms.
  • Experience working in a nonprofit, membership, recreation, hospitality, healthcare, education, or community-focused organization.
Greater Austin YMCA logo

Greater Austin YMCA

The Greater Austin YMCA is a dynamic force elevating quality of life in Greater Austin by boldly expanding access for all children, adults, families and seniors in our rapidly growing community. For nearly 75 years, the Greater Austin YMCA has evolved to address each community’s greatest needs, touching every phase of life and nurturing happier, healthier people, a stronger community and a better world. We believe everyone deserves access to quality programs that are keeping our community strong. As a proud 501(c)(3) nonprofit, we provide financial assistance to expand access for our community members to learn, grow and thrive through our early learning childcare centers, fitness centers, youth programs, future workforce development, adult programming, mental health counseling and more. The Y serves nearly 140,000 people each year across Travis and Hays counties in 8 fitness and wellness centers, 60 licensed campuses in four school districts and two new YMCA Tomorrow AcademyTM locations. Globally, the YMCA is one of the oldest and largest youth-serving organizations in the world. Why the Y matters in Greater Austin:* Parents lack affordable childcare* Children need to be safe near water* All kids need sports or play for physical, psychological and social benefits* Teens need engaging ways to build skills* Adults need fitness for overall wellness* Everyone deserves access to mental health care

Founded in 1953
Austin, Texas, USA
409 employees (11 in marketing)

Traffic Signals

Monthly Visitors
44.2K
Monthly Google Ads Budget
$143.7K
Traffic Source Mix
Search
61.3%
Direct
32.2%
Referral
4.8%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~409

Marketing Team

Marketing Team Size
9 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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