Marketing Specialist - GIS Business Developme at Avineon | USA

Avineon

Marketing Specialist - GIS Business Developme

USA (Remote)

$61K/yr - $79K/yr (Est.)Mid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Translate ArcGIS capability into marketing and win themes while owning the GIS content and visuals, then grow the brand voice and LinkedIn presence with data-driven posting and SEO playbooks.

GIS content ownership: turn ArcGIS Pro/Online capabilities into persuasive marketing and proposal language.
Collaboration and visuals: collect GIS content and maps with technical staff and co-create graphics for proposals and pursuit materials.
Channel and optimization: run a cross-platform content calendar, track engagement on LinkedIn, and apply SEO/keyword insights to improve reach.

Job Description

Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language
Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials
Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials
Help structure proposal content to improve readability, persuasiveness, and win themes
Ensure brand consistency and professional polish across all submitted materials
Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn
Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices
Track engagement metrics and adjust strategy to improve reach and audience growth
Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets)
Coordinate logistics and timelines for collateral production ahead of events

Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience)
Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment
Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred
Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent)
Demonstrated experience managing professional social media platforms, especially LinkedIn
Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar)
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines

Experience supporting government or federal proposal processes (RFP/RFQ responses)
Prior experience in geospatial, environmental, civil engineering, or infrastructure industries
Experience with competitive intelligence tools or market research platforms
Familiarity with CRM or proposal management software (e.g., Deltek, Zoho)
Visual storytelling and design sensibility
Technical curiosity and ability to learn industry-specific tools (GIS/Esri)
Strategic thinking applied to competitive analysis
Digital marketing fluency (social + SEO)
Collaborative, deadline-driven mindset

Avineon

Avineon, Inc. was founded in 1992 and our customers have relied on us to deliver high quality and value in digital modernization, spatial intelligence, GIS managed services, and engineering support solutions. We offer state of the art information management support that improves execution of mission-critical tasks for electric, gas, water, wastewater, telecommunication, transportation, restaurant, real estate, and government customers. With headquarters in McLean, Virginia and offices in Florida, Michigan, North Carolina, Canada, Belgium, France, the United Kingdom, the Netherlands, India, and the Middle East. For more information, please visit www.avineon.com.

Founded in 1992

McLean, Virginia, USA

296 employees (16 in marketing)

www.avineon.com