Marketing Specialist at First Student | Cincinnati, OH

Marketing Specialist

Cincinnati, OH (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Drive trade-show, content and digital marketing initiatives for First Student across North America, coordinating cross‑functional teams and external partners.

Must-have: 3–5 years of marketing experience
Standout: Proven ability to plan multi-channel content and coordinate across internal and external teams

Job Description

Responsibilities

Coordinating and managing our trade show presence across North America, developing marketing materials, liaison between trade show vendors and partners
Working with internal stakeholders to provide exceptional customer service, assist with lead generation and follow-up
Develop creative assets to support industry events, sponsorships and speaking engagements
Craft tailored and dynamic content which is aligned with overall business objectives and reflects First Student’s style and voice.
Grow and nurture our customer/prospect base by working with marketing, digital agencies, communications and sales to identify content opportunities and to create and deliver relevant, impactful content across channels.
Develop and manage SEO/organic search, paid search and digital advertising strategies for increased prospect awareness and lead generation.
Oversee websites and work with First Student / Chart team and external agencies to propose, plan, execute and communicate content developments and quality / performance enhancements. Continually monitor websites in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.
Continually test content formats and distribution channels to determine the optimal approach to reaching and engaging various segments of First Student’s target audiences.
Routinely assess and report on digital marketing effectiveness across all channels with clear recommendations and thoughtful plans for continuous improvement.

Requirements

Requires a four-year degree, preferably in marketing.
Minimum 3-5 years of experience in Marketing
Requires a high level of collaboration, curiosity, creativity, attention to detail, project management skills and a drive for results.
The ideal candidate should have a proven ability to write persuasively across multiple mediums - digital, social, mobile, print - and the ability and desire to work collaboratively in a cross- functional team environment.
This candidate should have excellent written and verbal communication skills with an eye for visual organization and design.
Excellent communication skills including verbal, written and visual presentation
Creative mind to define content for a variety of communications across multiple media
Strong interpersonal and teamwork skills are required
Strong organizational skills with emphasis on being conscientious and detail-oriented
Understands how to communicate difficult/sensitive information tactfully

First Student

As the leading pupil transportation solutions provider for school districts in North America, First Student provides the best start and finish to every school day. Our teams complete five and a half million student journeys each day, moving more students than all U.S. airlines combined. We operate more than 44,500 vehicles in 41 U.S. states and 8 Canadian provinces/territories. What makes First Student the right choice for your school district's needs?Our partnerships: We believe great transportation is always the result of close, trusted partnerships with the school districts we serve. Understanding that needs change sometimes throughout the school year, our goal is to remain responsive to your district's needs. We work closely with school districts to ensure the transportation solutions we provide represent a collective, forward-thinking response to the needs of your district and community.Our engagement: We believe education offers a child – and their family – the foundation needed to lead a productive and successful life. We support education by making sure children have a safe and reliable way to get to and from school each day. Students start and end their school days with us, and we recognize the opportunity we have to impact each student’s day in a positive manner.Our people: Our people are our advantage. With a team of highly-trained drivers and the industry’s strongest safety record, we’re able to leverage the best practices, technologies and processes needed to deliver quality, consistent service.Visit http://www.firststudentinc.com for more information about how First Student is Caring for students, today, tomorrow, together.®

Founded in 1999

Cincinnati, Ohio, USA

19K employees (310 in marketing)

firststudentinc.com