Responsibilities

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program effectiveness, ROI, and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

Requirements

• Bachelor’s Degree or four or more years of experience.
• Four or more years of relevant professional experience, demonstrated through work, military experience, or specialized training.
• Four or more years of relevant experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance, evaluate ROI, and inform marketing strategy.
• Demonstrated ability to package complex data sets and recommendations into clear presentations for management.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.

Preferred

• Bachelor’s degree in Marketing, Market Research, Finance, or an MBA.
• Experience in B2B marketing.
• Demonstrable experience employing AI.
• Omni-channel data analysis proficiency.
• Experience with marketing automation, campaign orchestration, and CRM tools (e.g., Adobe Experience Platform, Salesforce, Marketo).
• Experience with Google Suite and/or MS Office Suite (Excel, PowerPoint applications) for data analysis and storytelling.
• Strong understanding of B2B marketing analytics, measurement, direct marketing tactics, and ROI tracking.
• Experience working with internal or external marketing or advertising agencies.
• Ability to translate market knowledge, competitive landscape trends, and strategy into compelling narratives.