Lead email marketing operations for The Valcourt Group brands, owning campaigns, automation, and data flows.

• Own end-to-end email campaigns, calendars, QA, and nurture programs.
• Create and update email templates.
• Manage the email campaign calendar.
• Build and maintain nurture and drip campaigns.
• Apply B2B email marketing best practices to improve deliverability, engagement, and performance.
• Manage lists, segmentation, and campaign setup within Pardot/Account Engagement.
• Monitor lead flow to ensure accurate routing, assignment, and tracking within Salesforce.
• Support marketing automation workflows, lead management, and campaign tracking.
• Maintain consistent naming conventions, tagging, and system organization.
• Support SEO initiatives, including keyword research and content optimization using BrightEdge and other tools.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or related field
• 2 0 3 years of experience in marketing, digital marketing, or marketing operations
• Hands-on experience with marketing automation platforms (Pardot/Account Engagement or similar)
• A self-starter mindset with the ability to learn quickly and work independently
• Excellent organizational skills and attention to detail
• Analytical mindset with the ability to interpret data and support reporting
• Exposure to digital marketing tools such as Google Analytics, SEO platforms, and Google Search Console
• Familiarity with CRM systems (Salesforce preferred)
• Proficiency in Microsoft Excel
• Strong research skills and comfort with list development and data management
• A collaborative, team-oriented approach and strong work ethic

Preferred

• HTML and/or CSS familiarity is a plus
• B2B or service-based marketing experience is a plus