Marketing Specialist

Illinois, USA (On-site)

$0K/mo – $1K/moMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the regional market strategy and cross-functional marketing execution for energy storage and PV inverter solutions in SEA, driving local insights through strategy, localization, demand generation, and channel enablement to deliver leads and brand impact.

  • Market Strategy & Localization: research, plan, coordinate HQ localization, and ensure compliance with local standards.
  • Channel Enablement & Brand Execution: empower distributors/EPCs with training and sales kits to boost performance.
  • Demand Gen & Campaigns: plan events, manage social media, and run promotions to generate qualified leads.

Job Description

Responsibilities

  • Market Strategy & Localization: conduct market research, craft annual/quarterly plans, ensure local certifications and grid access, and coordinate with HQ on product localization.
  • Channel Enablement & Brand Execution: train distributors/EPCs/ system integrators; develop sales kits (brochures, PPTs, project cases) to boost channel performance.
  • Demand Generation & Campaigns: plan online/offline activities (exhibitions, seminars, workshops); manage social media and live promotions to generate leads.
  • Content Localization & Materials: localize materials in English and Tagalog (manuals, videos, posters, bidding docs) per local market preferences.
  • Brand Presence & Industry Relations: engage media/associations; issue brand updates and technical case/news to strengthen influence.
  • Lead Generation & Cross-team Collaboration: identify potential clients and collaborate with sales; provide product design/support and track KPIs to optimize ROI.

Requirements

  • Education: Bachelor’s degree or above in Marketing, International Trade, New Energy, Power Electronics, English or related fields.
  • Language: Fluent in English; Tagalog a plus; able to communicate in Chinese with HQ.
  • Work Experience: 1–3 years in marketing in the new energy industry; SEA experience preferred.
  • Marketing Capability: able to conduct independent market research, strategy formation, and event orchestration with professional reporting.
  • Channel Management: strong B2B channel marketing, empowerment, and negotiation skills.
  • Technical Skills: proficient in MS Office; social media ops; basic content creation; Canva/CapCut familiarity a plus.

Preferred

  • Proficiency in Chinese for daily coordination with headquarters.
  • Prior SEA market experience is highly preferred.
  • Familiarity with Canva, CapCut and related tools.
  • Tagalog language proficiency is a plus.

Salaries

Posted range

$0K/mo – $1K/mo

Taken straight from the job posting.

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Marketing Specialist

DEYE NEW ENERGY TECHNOLOGY (MALAYSIA) SDN BHD · Illinois, USA · On-site