Marketing Specialist - Content

Dallas, TX (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end content strategy and editorial calendar, leading multi-format storytelling and SEO-driven optimization across blogs, case studies, videos, and newsletters.

  • Collaborate with subject matter experts, sales, and leadership to translate complex topics into compelling content.
  • Drive content performance with SEO, analytics, and distribution across digital channels.

Job Description

Responsibilities

  • Develop, write, edit, and publish high-quality content across multiple formats, including blogs, case studies, newsletters, market insights, executive thought leadership, and other marketing assets.
  • Create compelling content that positions Forward and Omni Logistics as industry leaders within key transportation, freight, and logistics verticals.
  • Partner with internal subject matter experts, business leaders, and customers to gather information and develop meaningful, credible content.
  • Identify and develop customer success stories and case studies that highlight business outcomes and strengthen brand credibility.
  • Produce and coordinate video content initiatives, including concept development, scripting, production support, and distribution.
  • Develop newsletters and email content that informs audiences, increases engagement, and supports subscriber growth.
  • Translate industry trends, market developments, customer challenges, and business data into informative and actionable content.
  • Own and manage the editorial calendar, ensuring content priorities, deadlines, and publishing schedules are effectively maintained.
  • Collaborate with sales, marketing, design, and leadership teams to align content initiatives with organizational goals and campaign strategies.
  • Optimize content for search engine visibility, discoverability, and user engagement using SEO best practices.

Requirements

  • Education: Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field from an accredited college or university required.
  • Certification/Licensing: None required. Relevant certifications in content marketing, SEO, digital marketing, or related disciplines are preferred.
  • Experience: Five (5) or more years of experience in content marketing, content creation, copywriting, journalism, or a related field.
  • Demonstrated portfolio showcasing strong writing, editing, and storytelling capabilities across multiple content formats.
  • Proven success developing content strategies that increase brand awareness, audience engagement, and organizational authority.
  • Strong ability to translate complex or technical concepts into clear, compelling, and accessible content.
  • Experience managing multiple projects, deadlines, and content workflows with strong attention to detail.
  • Working knowledge of SEO principles, content optimization techniques, and content performance measurement.
  • Ability to collaborate effectively with subject matter experts, sales teams, customers, executives, and creative partners.
  • Experience with content management systems, marketing automation platforms, analytics tools, and social media publishing platforms preferred.
Forward Air logo

Forward Air

2.6 Glassdoor

Forward Air has been a leader in the expedited ground transportation industry for over 40 years. Our portfolio of services has evolved to meet each customer’s unique shipping needs, including expedited linehaul (TL & LTL), pick-up and delivery, intermodal drayage, pool distribution, and specialized temperature-controlled logistics services.At Forward, we drive industry innovation and continuously strive to develop better technologies, systems, and tools for our customers throughout North America – to keep your business moving forward. We are more than a transportation company. As a single resource for your shipping needs, we are your supply chain partner.

Founded in 1993
Greeneville, Tennessee, USA
4.2K employees
0% recommend to a friend
0% CEO approval

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$925M
Last Raise
$925M
Post IPO Equity

Funding History

  • May 2024
    Post IPO Equity
  • Sep 2023
    Post IPO Debt • $925M

Traffic Signals

Monthly Visitors
172.2K
Monthly Google Ads Budget
$9.1K
Traffic Source Mix
Search
32%
Direct
56.7%
Referral
4.3%
Social
0.4%
Paid
3%

Headcount Trend

Current headcount: ~4.2K

Recent News

Forward Air logo

Marketing Specialist - Content

Forward Air · Dallas, TX · Unknown