Marketing Specialist, Co-Brand at U.S. Bank National Association | Minneapolis, MN | $112K/yr – $136K/yr

U.S. Bank National Association

Marketing Specialist, Co-Brand

Minneapolis, MN (On-site)

$112K/yr – $136K/yrMid Level6+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the multi-channel marketing for a major co-brand partnership, driving growth, retention, and engagement while staying compliant with laws and bank policies.

Own cross-channel programs from planning to execution for co-brand campaigns and partner training materials.
Measure results and optimize spend and impact to maximize pipeline and customer retention across channels.
Coordinate with agencies and internal teams to produce branded, compliant materials and events up to policy constraints.

Job Description

Responsibilities

Develop and implement multi-channel marketing programs and strategies to support a major co-brand partnership, including marketing, advertising, promotions, and front line collateral and training materials
Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement, in partnership with the co-brand partner
Evaluate and measure program results to optimize investment
Work with agencies and cross-functional teams to produce branded and compliant materials
Collaborate with internal partners to ensure all marketing programs comply with laws, regulations and bank policies
Coordinate, develop and execute marketing events (tradeshows, seminars, industry sponsorships, local events) to achieve business line goals
Provide solutions and problem solve for business line objectives

Requirements

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Proven ability to manage multiple projects and assignments that are completed on time and on budget
Experience working with external partners to drive growth objectives. Ability to build trusted partnerships and influence without direct authority
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

80K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval