Responsibilities

• The Marketing Specialist will be engaged in Clearwater Marine Aquarium’s marketing, communication, and sales strategy to drive visitors, donors and partners to support CMA’s mission.
• The role supports and executes campaigns and marketing initiatives across social media, email & SMS communication, website updates, advertising, and other emerging digital marketing channels.
• The marketing specialist will develop presentations, lead projects, create content, and launch workflows to attract, engage, and retain CMA’s audience segments to continuously drive attendance and generate revenue through visitation, membership programs, events, and fundraising efforts.
• This hands-on role blends creative content development with technical expertise in marketing tech, data analytics and automation.
• The ideal candidate is a collaborative, detail-oriented team player who excels at writing and thrives in a fast-paced environment.
• They are passionate about creating personalized, engaging digital experiences for guests, donors, and community members.
• Social & Content Marketing
• Collaborate with the marketing team to manage CMA’s platforms (Facebook, Instagram, Tiktok, YouTube, LinkedIn, etc.)
• Create digital content for social media, email, website, advertising, and CMA member communications
• Engage with online communities and monitor digital conversations