Marketing Specialist

San Antonio, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive city-wide marketing and PR programs to promote City services and events.

  • Own development and execution of public relations, advertising, and social media strategies across City departments.
  • Must-have: Bachelor’s degree and bilingual English/Spanish communication skills.
  • Standout: Experience coordinating public-facing programs or open-admission shelters in a fast-paced setting.

Job Description

Responsibilities

  • Promotes, coordinates and markets programs, services and events provided by the City of San Antonio.
  • Researches, analyzes and monitors promotional strategies and marketing trends.
  • Serves as liaison between city departments and external customers by fostering a positive, professional image.
  • Develops and implements public relations, advertising, promotional and social media strategies in collaboration with other City departments.
  • Conducts presentations, tours and public education programs and evaluates effectiveness of programs.
  • Prepares and maintains performance and statistical reports.
  • Develops and delivers presentations to City Manager's office, boards, committees, etc.
  • Performs related duties and fulfills responsibilities as required.

Requirements

  • Bachelor's Degree from an accredited college or university.
  • Valid Class "C" Texas Driver's License.
  • Knowledge of marketing and promotional tools, strategies and techniques.
  • Knowledge of non-purchased media and awareness strategies.
  • Skill in utilizing a personal computer and associated software programs.
  • Ability to communicate clearly and effectively, in English and Spanish.
  • Ability to create and develop marketing and promotional programs.
  • Ability to conduct research.
  • Ability to establish and maintain good working relationships with other city employees and the public.

Preferred

  • Experience in volunteer coordination, community engagement, event facilitation, education, or hospitality
  • Experience leading or presenting to groups of 10+ people, including diverse audiences (youth, corporate teams, community groups)
  • Experience in roles requiring high daily interaction with the public
  • Experience in animal welfare, nonprofit, community outreach, or public service environments
  • Familiarity with open-admission shelters or high-volume, fast-paced settings
  • Experience communicating about sensitive or complex community issues
  • Comfortable working in outdoor settings, varying weather conditions, and active shelter environments
City of San Antonio logo

City of San Antonio

City of San Antonio - Vibrant & ThrivingSan Antonio is a vibrant city with a thriving economy, deep cultural heritage and communities that are compassionate, inclusive and proudly diverse. It is the seventh largest city in the United States and one of the strongest fiscally managed cities in the country, nurturing entrepreneurship, encouraging investment and funding infrastructure. The City fosters partnership and growth opportunities in aerospace, bioscience, cybersecurity, green technologies, healthcare, and information technology. San Antonio’s famed River Walk and Alamo are the top tourist attractions in Texas, and its historic missions are a designated World Heritage Site – the first and only in Texas. Proudly called Military City, USA®, San Antonio is home to one of the largest populations of active-duty military and veterans, as well as mission-critical commands, including military medicine, cybersecurity, pilot training and basic training. For more information, visit SA.gov and follow @COSAGov on social.View our Privacy Policy and Disclaimer at https://www.sa.gov/Disclaimer

Founded in 1981
San Antonio, Texas, USA
5.8K employees (181 in marketing)

Traffic Signals

Monthly Visitors
500.5K
Traffic Source Mix
Search
55.7%
Direct
37.5%
Referral
5.8%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
114 (2% of company)
Median Career Experience
18.5 years
Median Tenure
11 years

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