MARKETING SPECIALIST at Castle Lanterra Properties, LLC | Suffern, NY | $70K/yr – $90K/yr

MARKETING SPECIALIST

Suffern, NY (On-site)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel marketing support and brand visibility across digital, social, reputation, and property marketing to drive leasing traffic and occupancy metrics.

Manage multi-channel campaigns and local, location-based marketing initiatives to generate leads.
Own social content, community events, and reputation responses to grow audience and improve ratings.
Collaborate with onsite teams on marketing requests, website/listing updates, and vendor coordination to hit property goals.

Job Description

Responsibilities

Support the execution of multi-channel marketing campaigns across digital, social, print, and onsite channels.
Assist in implementing location-based marketing initiatives designed to increase traffic, engagement, and lead generation.
Collaborate with the Director of Marketing and onsite teams to support leasing and occupancy goals through targeted marketing efforts.
Monitor campaign performance and assist in compiling marketing reports highlighting key metrics, trends, and recommendations.
Develop, schedule, and publish engaging social media content for assigned communities and corporate channels.
Monitor social media platforms, respond to engagement where appropriate, and identify opportunities to increase audience growth and brand awareness.
Create campaigns promoting community events, leasing specials, resident experiences, and property amenities.
Stay informed on evolving social media trends and recommend new content opportunities.
Monitor online reviews and resident feedback across major review platforms.
Assist onsite teams in implementing reputation management strategies aimed at improving resident satisfaction and online ratings.

Requirements

2+ years of marketing experience; multifamily, property management, real estate, hospitality, or related industry experience preferred.
Strong understanding of social media marketing, digital advertising, content development, and brand management.
Experience with Google Business Profiles, Internet Listing Services (ILS), social media platforms, and website management.
Familiarity with Google Analytics, Google Ads, and basic SEO principles.
Advanced proficiency in Microsoft Office Suite and Adobe Creative Suite (Photoshop, Illustrator, InDesign) is required.
Strong graphic design capabilities with a demonstrated understanding of branding, layout, typography, and visual communication.
Excellent written and verbal communication skills.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Ability to work independently while collaborating effectively across departments.
Willingness to travel occasionally to properties and corporate events as needed.

Nice to Have

Experience with Yardi CRM IQ, RentCafe, Site Manager, or similar property management marketing platforms strongly preferred.
Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field preferred.