Responsibilities

• Lead marketing strategy, planning, and operational execution to drive foot traffic and sales.
• Develop and implement in-store brand consistency strategies to create a cohesive retail experience that reflects CANA's values and elevates the customer journey.
• Partner with operations and retail teams to ensure that in-store visuals, messaging, and product presentations align with brand standards and marketing campaigns.
• Plan, implement, and monitor marketing campaigns and initiatives across digital and traditional channels, including web, social, email, SMS, paid media, in-store, OOH, partnership programs, community events, brand apparel, and packaging to achieve our business goals.
• Conduct regular audits of in-store marketing materials and visuals to maintain brand standards and suggest improvements where necessary.
• Train retail staff on brand guidelines and provide resources to enhance their ability to deliver an on-brand customer experience.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• 1–3 years in Marketing related experience (Digital Marketing preferred).
• Experience with content creation for web, email, or social media marketing is a plus.
• Strong organizational skills and attention to detail.
• Ability to work proactively and independently, manage multiple tasks on deadline, and incorporate feedback.
• Ability to work in a fast-paced environment.
• Strong analytical skills with a passion for deriving insights from data.
• Solid presentation skills – comfortable speaking to stakeholder groups and delivering results.

Preferred

• The ideal candidate is someone with experience in digital marketing, graphic design, and marketing.

Benefits

• Healths, Dental, & Vision Insurance
• Retirement & 401k Plans
• Performance Bonus
• Paid Time Off
• Product Discounts