Lead cannabis-focused digital marketing programs across channels to grow brand awareness, engagement, and revenue while maintaining compliance.

• Digital Marketing, SEO & Campaign Management: Assist in planning, executing, and optimizing digital marketing campaigns across email, social media, sales, and web platforms
• Digital Marketing, SEO & Campaign Management: Support the development of integrated marketing strategies for product launches, promotions, and brand initiatives
• Digital Marketing, SEO & Campaign Management: Monitor campaign performance and adjust strategies to maximize engagement, traffic, and ROI
• Digital Marketing, SEO & Campaign Management: Implement and manage SEO strategies including keyword research, on-page optimization, blog optimization, metadata updates, and content structuring to improve organic search visibility
• Digital Marketing, SEO & Campaign Management: Monitor website performance and search rankings using analytics and SEO tools to identify growth opportunities
• Social Media Management & Content Creation: Manage and maintain social media channels including Instagram, Facebook, LinkedIn, TikTok, Reddit, and emerging platforms
• Social Media Management & Content Creation: Create, schedule, and publish engaging content aligned with brand voice and compliance standards
• Social Media Management & Content Creation: Engage directly with online communities by responding to comments, DMs, reviews, and customer inquiries in a timely and professional manner
• Social Media Management & Content Creation: Build relationships with consumers, creators, influencers, and local cannabis communities to strengthen brand loyalty and awareness
• Social Media Management & Content Creation: Track trends, audience insights, and competitor activity to support growth opportunities and cultural relevance
• Social Media Management & Content Creation: Develop compelling digital content including graphics, photography, short-form video, blogs, email copy, SEO-driven web content, and promotional materials
• Social Media Management & Content Creation: Collaborate with internal teams and external vendors to produce high-quality branded assets
• Social Media Management & Content Creation: Maintain consistent visual identity and messaging across all platforms
• Email Marketing & CRM: Build and manage email marketing campaigns and customer communication flows
• Email Marketing & CRM: Segment audiences and maintain customer databases for targeted outreach
• Email Marketing & CRM: Analyze campaign metrics including open rates, click-through rates, conversions, and customer engagement trends
• Analytics & Reporting: Track and report on website traffic, SEO performance, social engagement, campaign performance, and digital KPIs
• Analytics & Reporting: Use analytics tools to identify trends and provide actionable recommendations
• Analytics & Reporting: Prepare weekly and monthly performance reports for leadership
• Event & Community Coordination: Support community outreach initiatives, events, pop-ups, and brand activations