Marketing Specialist

Saint Louis Park, MN (On-site)

$64K/yr – $75K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive product marketing initiatives and content creation, coordinating campaigns, social media, internal comms, and cross-functional projects to meet deadlines while preserving brand standards.

  • Lead product marketing initiatives and integrated campaigns from planning through execution.
  • Create and manage content for collateral, website, and internal communications in partnership with design and cross-functional teams.
  • Support SEO, social media, and cross-functional project delivery while upholding Bridgewater brand standards.

Job Description

Responsibilities

  • Execute and support product marketing initiatives, integrated marketing campaigns, and go-to-market activities.
  • Develop and write content for marketing collateral, sales materials, and other marketing assets, partnering with the graphic designer on creative execution.
  • Manage website content updates and support ongoing SEO initiatives.
  • Develop, manage, and distribute internal communications, including Weekly News.
  • Plan, write, schedule, and publish social media content.
  • Provide executional support for marketing projects and cross-functional initiatives, helping ensure deliverables and deadlines stay on track.
  • Oversee promotional item inventory and coordination.
  • Ensure marketing materials and communications align with Bridgewater brand standards.
  • Provide cross-functional support across the Marketing team as needed to advance department and business priorities.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3–5 years of relevant marketing experience.
  • Strong writing, editing, and verbal communication skills, with the ability to translate business needs and complex information into clear, compelling marketing content.
  • Excellent organizational and project management skills.
  • Ability to independently manage multiple priorities and deadlines in a fast-paced environment.
  • Strong attention to detail and commitment to producing high-quality work.
  • Ability to collaborate effectively with internal stakeholders and cross-functional partners.
  • Proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.

Preferred

  • Previous experience in banking, financial services, or another regulated industry.
  • Experience executing product marketing, sales enablement, marketing campaigns, communications, or digital marketing initiatives.
  • Working knowledge of SEO, website content management, and digital marketing best practices.
  • Experience using Adobe Creative Suite or other marketing and design platforms.
  • Strong problem-solving skills and ability to learn new technologies, systems, and processes quickly.
Bridgewater Bank logo

Bridgewater Bank

Bridgewater Bank (Nasdaq: BWB) has a great entrepreneurial story to tell. It all started with a vision in 2005. That vision was to create a full-service, entrepreneurial bank where answers came quickly, opportunities were plentiful, and the environment was positive and optimistic. It would be an unconventional bank where clients would notice a difference and people would be challenged to grow both professionally and personally. 20 years later, this vision and unconventional model has led to continuous growth and profitability. Bridgewater Bank has: become a top-performing bank nationwide, attracted investments from top institutional firms from coast to coast, become the first Minnesota bank to complete a successful IPO in over 25 years, created an award-winning culture and earned a reputation as a bank that understands clients’ unique needs. Out of the 400+ banks in Minnesota today, Bridgewater sits among the top ten by asset size. But to each of us, this is more than a high-performing bank; it’s a sense of community. We are a team of nimble banking professionals who want to redefine what it means to work in this industry. As our entrepreneurial story continues, we will never lose sight of what makes this place extraordinary – a steadfast commitment to our people. Workplace accolades: Top 150 Workplaces, 2015 – Star TribuneTop 150 Workplaces, 2016 – Star Tribune Top 150 Workplaces, 2017 – Star TribuneTop 150 Workplaces, 2018 – Star TribuneTop 150 Workplaces, 2019 – Star TribuneTop 150 Workplaces, 2020 – Star TribuneTop 175 Workplaces, 2021 – Star Tribune Top 200 Workplaces, 2022 – Star TribuneTop 200 Workplaces, 2023 – Star TribuneTop 200 Workplaces, 2024 – Star TribuneTop 200 Workplaces, 2025 – Star TribuneBest Banks to Work For, 2017 - American BankerBest Banks to Work For, 2018 - American BankerBest Banks to Work For, 2020 - American BankerBest Banks to Work For, 2022 - American BankerBest Banks to Work For, 2023 - American Banker

Founded in 2005
St Louis Park, Minnesota, USA
377 employees

Salaries

Posted range

$64K/yr – $75K/yr

Taken straight from the job posting.

See all Bridgewater Bank salaries

Marketing Team

Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$120.4M
Last Raise
$80M
Post IPO Debt

Funding History

  • Jun 2025
    Post IPO Debt • $80M
  • Jul 2017
    Series Unknown • $25M
  • Sep 2015
    Private Equity • $15M

Headcount Trend

Current headcount: ~377

Recent News

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Marketing Specialist

Bridgewater Bank · Saint Louis Park, MN · On-site