Responsibilities

• Create clear, conversion-focused content for email campaigns, sales collateral, web pages, blog posts, product documentation, and ad copy
• Conduct industry and competitor research to inform content strategy and positioning
• Collaborate cross-functionally with product, sales, and customer teams to gather insights and ensure technical accuracy
• Maintain and optimize existing content based on performance data and product updates
• Build, launch, and manage paid advertising campaigns across Google Ads, and other B2B platforms
• Execute multi-channel outreach programs, including email sequences, retargeting, and ABM campaigns
• Work with marketing automation platforms to build workflows and nurture sequences
• Monitor campaign performance, conduct A/B testing, and optimize based on conversion metrics
• Coordinate campaign calendars and ensure content aligns with promotional activities

Requirements

• Bachelor's degree in marketing, communications, or related field
• 2-3 years of experience in B2B marketing, ideally in SaaS or fintech
• Proven track record writing technical/product content that drives conversions
• Hands-on experience managing paid advertising campaigns (Google Ads, etc.)
• Proficiency with marketing automation platforms and CRM systems
• Strong analytical skills with the ability to interpret campaign data and adjust strategy
• Experience with email marketing platforms and multi-channel campaign execution
• Self-starter who can manage multiple projects independently
• Detail-oriented with excellent organizational and communication skills

Benefits

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through Principal.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.