Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI) at Regal Rexnord | Milwaukee, WI

Regal Rexnord

Marketing Specialist - B2B Design-Focused (hybrid in Milwaukee, WI)

Milwaukee, WI (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end B2B marketing execution for a manufacturing portfolio, blending brand, demand, and digital assets.

Own production-ready marketing assets across print and digital.
Must-have: 4–6 years of B2B marketing experience and Adobe Creative Suite proficiency.
Standout: experience building campaigns with marketing automation tools like HubSpot or Pardot.

Job Description

Responsibilities

The Marketing Specialist will assist the Marketing Manager in collaboration in executing targeted go-to-market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.
Independently design and produce production-ready marketing assets across print and digital including brochures, sell sheets, trade show booth graphics, and event displays.
Maintain and evolve brand visual systems, ensuring consistency across all touchpoints and channels.
Support motion graphics and short-form video assets to support digital campaigns and social channels.
Build, deploy, and monitor email campaigns and marketing automation workflows using HubSpot or Pardot.
Track and report on campaign and creative performance using Google Analytics and reporting dashboards, translating data into actionable recommendations.
Stay current on B2B marketing trends, design best practices, and industry developments in the manufacturing and industrial space.

Requirements

Bachelor's degree in marketing, Visual Communications, or related field.
4-6 years of B2B marketing experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) is required.
Working knowledge of the buyers journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
Working knowledge of Google Analytics or similar reporting tools to evaluate creative and campaign performance.
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent attention to detail and a commitment to brand consistency across all deliverables.
Excellent verbal and written communication skills.
Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.

Preferred

Experience in a manufacturing, industrial, or technical B2B environment.
Motion graphics or video production experience (After Effects, Premiere Pro, or similar).
Familiarity with CRM platforms, particularly Salesforce.
Experience designing for trade show and event environments (large-format print, booth displays).
Marketing-related certifications (HubSpot, Google Analytics, etc.) and Master's degree or progress toward a Master's degree.

Benefits

Medical, Dental, Vision and Prescription Drug Coverage
Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
Paid Time Off and Holidays
401k Retirement Plan with Matching Employer Contributions
Life and Accidental Death & Dismemberment (AD&D) Insurance
Paid Leaves
Tuition Assistance

Regal Rexnord

3.4 Glassdoor

All 30k+ associates at Regal Rexnord have a shared purpose: Create a better tomorrow with sustainable solutions that power, transmit, and control motion. We are a leading, global manufacturer of airflow, motion control, power transmission, and power generation solutions used in commercial, industrial and residential settings.You may not know it, but Regal Rexnord impacts your life every day. Our products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyor systems that keep e-commerce flowing. Regal Rexnord is comprised of four operating segments: Automation & Motion Control, Industrial Powertrain Solutions, Power Efficiency Solutions and Industrial Systems. Regal Rexnord is headquartered in Milwaukee, Wisconsin and has manufacturing, sales and service facilities worldwide. For more information, visit RegalRexnord.com.

Founded in 1955

Milwaukee, Wisconsin, USA

5.5K employees (233 in marketing)

www.regalrexnord.com

63% recommend to a friend

70% CEO approval