Responsibilities

• Campaign Execution & Optimization: Partner with creative and production partners to develop and deploy Email and Direct Mail programs with testing and reporting.
• Lifecycle & Segmentation: Maintain always-on nurture/trigger streams and customer journeys, with audience targeting updates.
• Cross-Functional Delivery & Governance: Coordinate across teams to ensure accurate program setup, data schemas, and campaign tracking for reporting.
• Performance & Improvement: Increase email metrics and conversions, engagement, and retention through targeted optimizations.
• Data Hygiene & CRM: Maintain CRM data accuracy with list updates, field management, and data cleanup efforts.
• Audience & Personalization: Support segmentation and targeting to build audience files and advance personalization capabilities.
• Automation & Testing: Support automation development, test plans, and apply learnings to new programs.
• Reporting & Governance: Maintain updates to tracking structures and provide response reporting and insights.
• Operational Excellence: Track expenses against the marketing budget and ensure efficient program execution.
• Creative & Copy Support: Contribute to copywriting, editing, image selection, and template design while proofreading touchpoints.

Benefits

• Medical, Dental, Vision, Prescription Coverage
• Life & AD&D Insurance
• Short-Term and Long-Term Disability
• 403(b) Retirement Plan: Employer match
• PTO & Paid Sick Leave
• Tuition Assistance & Career Advancement