Responsibilities

• Lead day-to-day social media efforts by drafting all social media copy, developing engaging graphics via branded templates, scheduling posts across platforms, and consistently monitoring engagement, comments, shares, and mentions.
• Post timely and professional replies, respond to audience interactions, and share relevant content as appropriate to build community and brand visibility.
• Develop and implement a social listening strategy across all brand channels — monitoring mentions, keywords, competitor activity, and industry conversations in real time — to proactively identify and engage brand advocates, amplify positive sentiment, and build a community of loyal followers and industry champions. Establish response protocols that ensure timely, on-brand replies to comments, questions, and direct messages across all platforms, and create a systematic approach to recognizing and nurturing relationships with advocates, partners, and subject matter experts who actively promote and share Americase and HazMat Safety Consulting content.
• Create and refresh social media and email content (leveraging AI tools where appropriate) for recurring tradeshows, events, and nurture campaigns.
• Assist with proofing social media and product-related content.
• Support thought leadership initiatives by helping identify opportunities, drafting supporting social content, and amplifying executive or SME posts, articles, and speaking engagements across social channels.
• Provide comprehensive support for tradeshow planning and logistics, including researching events, tracking submission deadlines for speaking engagements, and coordinating promotional activities.
• Assist with booth preparation, shipping of materials, ordering tradeshow-related items, and ensuring all assets (graphics, presentations, promotional materials) are up-to-date and branded consistently.
• Support on-site execution as needed, including setup coordination and follow-up activities.
• Track and report on tradeshow-related expenses and timelines to ensure smooth implementation.

Requirements

• 2+ years of experience in marketing, preferably in a B2B or manufacturing/industrial environment.
• Strong organizational skills with the ability to manage multiple deadlines and priorities simultaneously.
• Proficiency in social media platforms, email marketing tools, content scheduling software, and Microsoft Office (especially PowerPoint and Excel).
• Experience with marketing automation platforms (e.g., Zoho or similar), SharePoint, and basic graphic design tools is a plus.
• Comfort using AI tools to assist with content creation.
• Excellent written and verbal communication skills with strong attention to detail and proofreading ability.
• Ability to work independently while collaborating effectively with marketing, sales, and subject matter experts.

Preferred

• Experience with marketing automation platforms (e.g., Zoho or similar), SharePoint, and basic graphic design tools is a plus.