Responsibilities

• Strategic Marketing Leadership: Develop and implement the overall marketing strategy to drive brand growth, customer engagement, and revenue. Collaborate with senior leadership to align marketing objectives with business goals and market trends.
• Brand Management: Oversee the development and execution of the dispensary’s brand identity, ensuring consistency across all channels and touchpoints. Manage brand positioning, messaging, and creative direction.
• Digital Marketing: Lead digital marketing efforts, including SEO, SEM, email marketing, content creation, and digital advertising. Optimize online presence to increase traffic, sales, and customer retention.
• Social Media Management: Oversee the company’s social media presence across various platforms (Facebook, Instagram, Twitter, etc.), developing content and campaigns that engage with the community while adhering to state-specific regulations regarding cannabis advertising.
• Customer Loyalty Programs: Develop and manage customer loyalty and retention programs to increase repeat business. Analyze customer data to create personalized marketing strategies that drive customer satisfaction and lifetime value.
• Content Creation and Messaging: Ensure the creation of engaging and informative content that resonates with target audiences. This includes blog posts, video content, email newsletters, product descriptions, and promotional materials.
• Promotions and Events: Plan and execute in-store promotions, events, and product launches to drive foot traffic, increase sales, and enhance brand awareness. Ensure compliance with regulations regarding cannabis-related promotions and events.
• Compliance and Legal Adherence: Ensure all marketing materials, campaigns, and communications comply with local, state, and federal regulations regarding cannabis advertising and promotions. Stay informed on the latest regulatory changes that may affect marketing activities.
• Market Research and Analysis: Conduct market research to understand customer needs, industry trends, and competitor activities. Analyze customer feedback, sales data, and campaign performance to make data-driven decisions and refine marketing strategies.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources across various channels. Track and report on the performance of marketing initiatives and adjust strategies to meet objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (required).
• Proven experience in marketing leadership, preferably in a regulated industry (cannabis industry experience preferred).
• Strong understanding of digital marketing strategies, social media platforms, and content creation.
• Knowledge of regulatory requirements related to cannabis advertising and promotions.
• Excellent leadership, communication, and project management skills.
• Ability to analyze data, track performance metrics, and adjust strategies accordingly.
• Creative, innovative, and proactive problem-solving skills.
• Experience managing marketing budgets and measuring ROI.

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Time
• Flexible Time Off
• Industry Discounts & Employee Perks
• Opportunities for Career Growth and Advancement