Responsibilities

• Plan, develop, and implement integrated digital marketing campaigns across various platforms including social media, search engines, email, and display advertising.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels to maximize ROI.
• Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings and increased organic traffic.
• Create compelling content for websites, blogs, social media posts, email newsletters, and promotional materials that align with brand voice and marketing goals.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze data trends, and generate actionable insights.
• Oversee website management using content management systems like WordPress; implement updates, troubleshoot issues, and ensure site optimization.
• Design visual assets using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media campaigns, and website graphics while maintaining brand consistency.
• Implement conversion optimization strategies by testing landing pages, call-to-actions, and user experience improvements to increase lead generation and sales conversions.
• Coordinate with cross-functional teams to ensure seamless execution of digital marketing initiatives aligned with overall business objectives.
• Track industry trends in digital marketing, SEM (Search Engine Marketing), SEO (Search Engine Optimization), and performance marketing to keep strategies innovative and effective.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, paid advertising campaign management, and web analytics reporting.
• Proficiency with Google Ads (Google AdWords), Facebook Advertising platforms, Google Analytics, Google Tag Manager, and marketing automation tools.
• Technical skills including knowledge of HTML, CSS, JavaScript basics for website management and troubleshooting.
• Expertise in content creation across multiple channels along with graphic design skills using Adobe Photoshop or Adobe Creative Suite applications.
• Familiarity with WordPress or other content management systems for website updates and maintenance.
• Strong analytical abilities with experience in web analytics reporting to evaluate campaign effectiveness and inform future strategies.
• Excellent communication skills with the ability to craft engaging content tailored for diverse audiences on social media platforms.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• A proactive mindset with a passion for staying current on digital marketing trends such as performance marketing, paid search marketing, social media advertising campaigns, and e-commerce strategies.