Responsibilities

• Serve as lead account representative for assigned clients within The University of Toledo to provide reliable counsel, develop and execute marketing campaigns that support achievement of the clients’ business objectives and build strong, lasting relationships.
• Understand clients’ needs and objectives and ensure client requests align with University standards, strategy and priorities.
• Support the John B. and Lillian E. Neff College of Business and Innovation by creating and executing student recruitment campaigns in collaboration with the Division of Enrollment Management, engaging with current students to showcase the Neff student experience, and promoting news and initiatives from the college to internal and external audiences.
• This Marketing Specialist position supports the John B. and Lillian E. Neff College of Business and Innovation.
• Be a central member of the Office of University Marketing and Communications to support strong brand alignment across UToledo’s academic and healthcare operations and take direction from the college dean and work closely with the college leadership team to achieve the college’s goals and objectives.
• Impact the organization by protecting the University’s brand and reputation to internal and external stakeholders, helping attract and retain students, promote outcomes and philanthropic efforts, and support stakeholder programs for student, faculty and staff satisfaction.