Responsibilities

• Enable personalized, automated customer journeys across digital channels such as email, web, mobile, SMS, push and other emerging channels.
• Lead the team to build the next generation of modern marketing applications, platforms and marketing communications by providing technical expertise throughout the software development lifecycle.
• Collaborate with internal platform engineering team to define and improve business user capabilities of Adobe Experience Cloud platform (Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Audience Manager, Adobe Analytics)
• Partner with Marketing to improve campaign speed-to-market while ensuring solutions remains supportable, secure and scalable.
• Lead the technical design and implementation of real-time, event-driving and scheduled customer journeys, audience activation, segmentation, personalization and decisioning.
• Understand digital marketing trends and strategy to influence business product managers with digital production decisions.
• Communicate a plan for the budget, resources, and tools required to support the business and evolve the product, then execute the plan.
• Evaluate emerging MarTech capabilities, including AI-driven personalization and experimentation.
• Define and track engineering and business outcomes such as deployment frequency, campaigning enablement time, platform availability, defect rates, automation levels, customer engagement and reuse of common capabilities.

Requirements

• 8-10 years of experience in software development required
• Experience leading software development projects preferred
• Experience leading people preferred
• High School Diploma or equivalent required
• Bachelor’s Degree in related field or equivalent experience preferred
• Strong understanding of digital marketing technology/ecosystems and how technology supports customer acquisition, engagement, conversion and retention.
• Experience with project management tools such as Workfront
• Understanding of Adobe Experience Cloud suite of products; including but not limited to: AJO, AEP, Target, Campaign
• Hands-on or leadership level experience with Adobe Journey Optimizer, preferably including AEP, customer profiles, audiences, journeys, personalization, decisioning and channel configuration.
• Experience with Content Management Systems (Adobe Experience Manager (AEM) preferred, WordPress, Prismic, Drupal, Figma, Email on Acid, Hubspot, Sitecore, Seismic)

Preferred

• AI Skills Preferred: Experience with AI assisted software development or automation
• Knowledge of prompting techniques to improve output quality
• Awareness of emerging GenAI capabilities and limitations

Benefits

• Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.