Responsibilities

• Content Strategy: Help develop a comprehensive social media content strategy that aligns with the brand's goals, target audience, and industry trends.
• Content Creation: Create high-quality and engaging content in various formats, including text, images, videos, and infographics, for social media platforms such as Facebook, Instagram, Tiktok and YouTube.
• Visual Design: Use design tools to produce visually appealing content that reflects the brand's visual identity.
• Copywriting: Write compelling and concise copy for social media posts, captions, ads, and other promotional materials to engage and inspire the target audience.
• Content Scheduling: Schedule and publish content on social media platforms using social media management tools, ensuring consistency and optimal timing for maximum reach and engagement.
• Community Management: Monitor social media platforms, respond to comments, messages, and inquiries, and engage with the audience in a timely and professional manner.
• Analytics and Reporting: Track and analyze social media performance metrics, such as reach, engagement, follower growth, and conversions. Generate reports to evaluate the effectiveness of content strategies and make data-driven recommendations for improvement.
• Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, and best practices to incorporate innovative ideas into content creation.
• Collaboration: Coordinate with cross-functional teams, including marketing, design, and product, to align social media content with broader marketing initiatives and product launches.
• Brand Advocacy: Act as a brand ambassador, ensuring all social media content is consistent with the brand's voice, values, and guidelines.

Requirements

• Minimum Qualifications: High school or equivalent.
• Two (2) years social media or other marketing experience or equivalent preferred.
• Proficiency in the following: Reels, Tik tok, Youtube video uploading, Instagram., Facebook, Shopify, and Flodesk newsletter platform or similar, preferred.
• You must be technically sound in shooting video content, still photos, and have solid editing skills.

Preferred

• connections in the local influencer community on Instagram.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance