Marketing & Social Media Coordinator at Birmingham Zoo | Birmingham, AL

Birmingham Zoo

Marketing & Social Media Coordinator

Birmingham, AL (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 months ago

Job Summary

Drive Birmingham Zoo’s public relations and social media to promote events, programs, and conservation stories.

Must-have: Bachelor’s degree in Marketing/Communications/Graphic Design with 1–3 years nonprofit or media experience.
Standout: Content creation across Facebook, Instagram, TikTok, and Twitter with photography and video skills.
Standout: Proficiency with Creator Studio, Hootsuite, and Adobe Creative Suite for cross-department campaigns.

Job Description

Responsibilities

Assist in development and implementing the plan for broad promotion of the Birmingham Zoo through public relations functions and social media outlets.
Interact with media as well as assist managers with marketing initiatives and aiding other department managers as needed.
Content creator for all active social media platforms (Facebook, Instagram, TikTok and Twitter)
Maintain active presence across all platforms by responding to questions and monitoring comments
Create social media campaigns and ideas to help promote the Zoo across all departments
Create weekly social media schedules in accordance with event promotions, fundraising campaigns, education programs and camps, Zoo conservation stories, animal announcements, organization updates and press releases.
Maintain marketing and social media request form
Serve as a marketing photographer and videographer – skilled experience in both areas
Work closely with Conservation Manager, Animal departments, and Education to gather and curate content
Gather monthly social media analytics to create reports

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design or equivalent
One to three years’ relevant experience, preferably with a nonprofit or media organization, or equivalent combination of education and experience.
Experience dealing with advertising agencies, print houses and the media preferred
Must have a current, valid driver’s license with no prior traffic violations within the last three years.
Creator Studio
Hootsuite
Google Docs
Adobe Creative Suite (specifically: Photoshop/Lightroom, Premiere Pro, and After Effects)
Facebook, Instagram, and Twitter (TikTok is a plus but not required)
Video production (including use of equipment, filming, and editing)
Photography (including use of equipment and editing)

Preferred

Strong interest in advancing the conservation missions of zoos and aquariums.
High self-motivation and a detail-oriented work ethic.
Professional, positive, and enthusiastic demeanor.

Birmingham Zoo

The Birmingham Zoo is an independent, not for profit, 501(c)(3) organization and is accredited by the Associationof Zoos and Aquariums (AZA).Our mission: Inspiring passion to conserve the natural world.The Birmingham Zoo is home is a variety of animals, including lions, zebras, giraffes, sea lions, orangutans, zebras, a jaguar, African elephants, and endangered species from six continents!

Founded in 1955

Birmingham, Alabama, USA

128 employees (10 in marketing)

www.birminghamzoo.com